How to Reach the Unreachable Voter
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How can Democrats reach the elusive swing voter? Danielle Butterfield, executive director of Priorities USA, one of the most important PACs in Democratic politics, joins Dan to talk about Priorities’ attempts to reshape how Democratic campaigns think about targeting voters on the internet. S
he breaks down their research into how voters are looking for information on search engines, why campaigns need to rethink how they talk to voters on YouTube, and how Priorities USA is getting out ahead of 2028 by trying to frame JD Vance and Marco Rubio in swing voters’ minds before the presidential election begins.Β
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