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Why price-squeezed consumers still shell out for organic

πŸŽ™οΈ Marketplace πŸ• July 30, 2026 at 3:15 PM
πŸ“ Source based in: World β€Ί Northern Hemisphere β€Ί North America β€Ί United States

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Since 2020, the cost of groceries has risen 26%. But contrary to what you might think, cash-strapped consumers aren’t necessarily staying away from pricier options. In this episode, why Americans are doubling down on organic β€” even as the cost of their overall grocery haul rises. Plus: Why more customers are choosing chargebacks, what economists predict about inflation two years from now, and how a Maine nonprofit is bringing lobstering to the next generation.

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Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org β€” and consider making an investment in our future.

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