Scum & Villainy to open a new hub for nerd culture in Burbank

For the past nine years, if you’re the kind of person who nerds out on Star Wars, Marvel, Game of Thrones, or any geek franchise that exists in the galaxy, you’ll have found your community at Scum & Villainy Cantina in Hollywood.

While the exterior looks like just another unassuming business on the often bustling street, walking in reveals a highly curated space honoring every facet of nerd culture down to the last detail. The design alludes to the Mos Eisley Cantina in Star Wars Episode IV: A New Hope. Custom cocktails reference different fandoms with names like “Sauron Sour” and “Harley Quinn.”

Most importantly, the people enjoying the space are openly expressing their love for these stories and universes, whether that be through intricate costumes or lively debate. It’s a scene one might find after (or before) a sci-fi convention, which is exactly what J.C. Reifenberg, co-owner of Scum & Villainy, intended.

“We wanted to create the post-convention bar experience every night of the week,” Reifenberg said.

As a veteran of such conventions, he’s seen Mark Hamill (who played Luke Skywalker) speak numerous times, but he doesn’t remember any of the speeches. He does remember the people he met at the bar when the long day was over.

“The best part about fandom is the community. That’s what people crave,” Reifenberg said. “This geek world has grown up with the kids that fell in love with it and continues to offer comfort, companionship, friendship and opportunity.”

Reifenberg is now taking that concept and doubling down, hoping to create not just another gathering place, but a community hub for makers and creators to learn the craft.

Expanding to Burbank

For the past eight months, he and his wife, Jen Smith, who designed the interior of both establishments, have been crowdsourcing to raise $1 million for Scum & Villainy: Rendezvous, which they hope to open in Burbank, steps below the AMC 16. It’s certainly attracting interest; so far the pair have raised more than $600,000 toward the goal.

Reifenberg said he can’t confirm an official launch date because they’re waiting on their permits from the Department of Planning in Burbank. But they are shooting to open by the time Avengers: Doomsday comes out on Dec. 18.

“My goal is for people to watch Avengers and walk down the steps to Rendezvous with everybody in the movie theater,” Reifenberg said. “We’ll have ‘No spoilers’ signs up until the last showing of the night is over.”

The new space is 5,200 square feet over two floors. The bottom floor is for the post-convention hangs, similar to the current Scum & Villainy. Upstairs, there will be private dining and a professional podcast and livestreaming studio. Reel Rejects, the movie and television commentary channel on YouTube, is partnering with Rendezvous for live events and recording.

There’s also a multi-purpose room hosting classes taught by entertainment professionals, for which they’ll be tapping some industry heavy hitters. After running Scum & Villainy and working in film and television, including many projects with fellow super nerd Kevin Smith, Reifenberg and Smith have come to know Marc Bernardin (who wrote episodes of Batman: Caped Crusader and Eyes of Wakanda), Fon Davis (who worked at George Lucas’s visual effects company, Industrial Light & Magic), and many more professionals behind geek franchises.

“I’m connected to all these wonderful makers, and these people love to share what they learned,” Reifenberg said, noting that when he grew up in Chicago, not only was there not nearly as much of an industry for this kind of work, but any time he would share his big ideas, his peers would shoot them down as impossible. Not here in Los Angeles.

“Los Angeles is a city of dreamers,” Reifenberg said. “I remember how magical and untouchable these things were. What can I do to help inspire the next kid to do an impossible thing?”

Fundraising for it

The first five investors of $5,000 in the WeFunder campaign for Rendezvous will get to shoot their short films there, and there are plenty of bigger perks as well. Individual tiers go as high as $100,000, offering everything from lifetime discounts to being in a commercial for the space directed by Kevin Smith. (Smith invested $10,000, and has hosted numerous episodes of his podcast Fatman Beyond at the original Scum & Villainy). Then, if the total goes over $750,000 or reaches the total goal of $1 million, everyone who contributed gets extra benefits, such as 20% off merch.

The $1 million amount may seem ambitious, but in 2017, the original Scum & Villainy was just a weekend pop-up instead of a year-round establishment. After announcing it, they sold more than $1 million in tickets from April to July 2017, and they realized they needed to keep it open for the community.

The pair told me so many stories about how Scum & Villainy has changed people’s lives. Some are about couples meeting there on May 4 (yes, May the Fourth, the internationally recognized Star Wars holiday) who then proposed on a later May 4. Others are about people who came to every weekend of the pop-up in costume because it was the first place in their entire lives they felt truly safe to express who they are.

“I have worked in bars and restaurants for 20 years, and I have seen restaurateurs who don’t believe in their concept. They’re not willing to put the time and effort into massaging it to appease the community,” Smith said. “This whole place exists because the community is like ‘Please don’t close.’”

Reifenberg added: “If we build it, they will come.”