“Exposing Instagram’s Darkest Secret”: BBC’s Divya Arya on Ads for Child Sex Abuse Material in India

A new investigation from the BBC is accusing Instagram of running paid ads in India promoting child sexual abuse material. BBC senior correspondent Divya Arya explains how Instagram’s AI-powered review process frequently fails to flag content suggesting illegal and abusive activity, and how the platform’s profit-driven algorithms boost accounts paying to advertise this content. Instagram’s parent company Meta has denied culpability, “saying that it’s absolutely unfair to say that they prioritize revenue over user safety and that they underinvest in safety mechanisms.” In response to Arya’s findings, the Indian government is now demanding that Meta immediately remove all such ads and child exploitation materials, and submit a detailed explanation on how such advertisements were allowed on its platforms. “This illegal content should not be on the internet, and somebody needs to be held accountable for it,” says Arya.