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China to spur consumption in first five-year blueprint

πŸ“° Michael West Media πŸ• July 13, 2026 at 4:46 AM

China is targeting retail sales of around β€Œ60 trillion yuan ($A12.74 trillion) by 2030 under a five-year plan β€Œto expand consumption, while pledging to raise household incomes.

The plan, β€Œapproved by the State Council and released on Monday, pledges to boost services consumption in areas including elderly care, childcare, healthcare, culture, tourism, sports and education.

It also calls for stronger β€Œtourism-related spending, an expansion β€Œof ⁠visa-free entry to more countries, and ​more direct international flights to Europe, the US and countries participating in the Belt and Road Initiative.

People walk in a shopping area in Beijing
China wants stronger employment, higher wages, improved ​social security and ​more public services. (EPA PHOTO)

China aims to markedly raise the household consumption rate and strengthen consumption’s role in driving ⁠economic growth under the country’s β€Œfirst ​five-year plan dedicated to boosting consumption.

Beijing will promote new consumption ​models including digital consumption, β€ŒAI-powered consumption, green consumption, experiential spending, and inbound consumption.

The ​plan also highlights the need to lift household spending power through stronger employment, higher wages, more property income, ​improved ​social security and ​better public services.

China pledged to remove β€œunreasonable β€Œrestrictive measures” in areas such as car purchases, housing and approvals for entertainment events, according to the plan.

Fiscal and financial policy should place greater emphasis on direct benefits to ​consumers, livelihood spending and consumption-related infrastructure, the plan said.